About Us
Aparo (noun) - The Sesotho word for "clothing".
APARO is a South African lifestyle brand embodying refined sophistication with premium fashion products for men and women who express their lifestyle through what they wear.
APARO is not just a brand, it is a lifestyle, one of sophistication and self-expression. Hence our slogan, Express Your Lifestyle.
Whether it’s a braai with the gents, fine dining, private gatherings or moments of stillness in the city, an APARO product is an extension of you and what you represent, the one who moves with confidence, elegance and understands that true sophistication isn’t loud, it’s felt.
Welcome to APARO
Our Story
Our founders met during their university journey. In a shower “eureka” moment, Lethabo thought of the the name 'APARO' and soon brought Lehlogonolo on board with the idea of building a lifestyle brand. As roommates, they shared a living space and two years later, they shared a vision. APARO was born from this shared vision, a brand that transcends mere products and embraces a lifestyle of refined sophistication.
APARO isn’t just about selling clothing items and bags, it’s about offering a premium lifestyle, woven with threads of quality and elegance. Each piece tells a story of sophistication, a commitment to a lifestyle we aspire to live and share with you. Our goal extends beyond profits, we aim to build an indelible legacy, contributing to the South African and broader African economy.
Our ethos is one of hope, optimism, and belief. We aim to inspire you to chase your dreams and make a difference while draped in the elegance of APARO. Every sale is not just a transaction but a ripple effect, touching lives and contributing to a brighter future. Join us in living the APARO lifestyle, where aspirations and sophistication meet.
