About Us
Aparo (noun) - The Sesotho word for "clothing".
APARO is a South African lifestyle brand embodying refined sophistication with premium fashion products for men and women who express their lifestyle through what they wear.
APARO is not just a brand, it is a lifestyle, one of sophistication and self-expression. Hence our slogan, Express Your Lifestyle.
Whether it’s a braai with the gents, fine dining, private gatherings or moments of stillness in the city, an APARO product is an extension of you and what you represent, the one who moves with confidence, elegance and understands that true sophistication isn’t loud, it’s felt.
Welcome to APARO
Our Story
Our founders met during their university journey. In a shower “eureka” moment, Lethabo conceived the name APARO, later bringing Lehlogonolo on board with the idea of building a lifestyle brand. As roommates, they shared a space and two years later, a vision. APARO was born from that shared pursuit of refined sophistication, a brand that goes beyond clothing to represent a way of life.
APARO is about a lifestyle defined by quality, confidence, and understated excellence. Every piece tells a story of ambition, craftsmanship, and a belief in living with purpose. Our goal extends beyond profits, we aim to build a lasting legacy, contributing to the South African and broader African economy.
Our ethos is one of hope, optimism, and intent to inspire you to chase your vision and express who you are, confidently and authentically, through what you wear. Each purchase is more than a sale, it’s a shared belief in economic progress, it’s a connection, style, and self-expression.
